How GigKiln is funded

Sponsorship only.

Our revenue comes from clearly-labelled category-exclusive sponsorship. A sponsor buys the right to appear alongside our editorial content in one category. They get no influence over the editorial. They do not see guides before publication. They cannot commission pieces. They cannot block pieces. They buy adjacency and nothing else.

Our rough split for Q2 2026:

• Category sponsorship: roughly 60 percent of our revenue. Our launch category sponsor is Matt Smith at The Online Accountant, who sits in the tax and accounting category. He is a named sponsor on our funding disclosure and on the masthead as a contributor.
• Founder self-funding: roughly 35 percent of our revenue. GigKiln is funded into launch by Kiln Guides Ltd, which is funded by its founder, Scott Jones.
• Physical reference card sales: roughly 5 percent. We sell a pack of printed pocket reference cards aimed at training providers and colleges.

We will publish updated percentages every quarter. Once the revenue mix is stable at month 6, we will switch to publishing pounds alongside the percentages.

What we do not take.

• No affiliate commissions. Not on tax software, not on insurance, not on legal services, not on vehicle finance, not on bank accounts, not anywhere on this site.
• No paid placement inside editorial. A sponsor cannot pay to appear inside a guide, to appear higher in a comparison, or to have their product recommended.
• No user paywalls. Every guide, tool and template is free to every worker forever.
• No platform money. We will not take sponsorship, investment or equity from Uber, Deliveroo, Amazon Flex, Just Eat, Bolt, Stuart or any company that operates a UK gig platform.
• No anonymous donations over 100 pounds.
• No political placement money.

How sponsors get vetted.

Every sponsor is read against our Editorial Code before we sign. If they cannot live with rule 1 (editorial and commercial separate), rule 4 (no affiliate), rule 5 (no paywalls) or rule 6 (no sponsor placement on safety and women's content), we do not sign. If an existing sponsor breaches the code after signing, they are removed and we publish a note of the removal.

How we label sponsored slots.

Every sponsor slot on the site carries the word "Sponsored" in plain English, the name of the sponsor, and a one-line statement of what category they sit in. You will never see a endorsement, a tiny disclosure at the bottom of a page, or a product recommendation dressed up as editorial.